LinkedIn is the world’s largest social networking site for Professionals with more than 130 million users. If you want to hang out with big players in your industry then LinkedIn is the powerful social networking site for professionals or great business man in your industry. Facebook, Twitter and YouTube looks like a place for kids (no doubt they also offer platform to promote business) but LinkedIn is fully designed for Professionals; It helps you to grow your business in faster way along with it offers you best place to build relationship and networking for your business. LinkedIn also provides platform for job seekers and it helps them to get their job. It is one of the finest ways of marketing because business owners can directly contact to interested people who wants to use their services by participating in their question- answer session.
Today Social Media becomes revolution to grow business and every year we get new social media sites on World Wide Web. One more thing that looks interesting about LinkedIn- It is the collaboration of Traditional and Advanced fashion of Business promotion.
In short, Networking is the only key to get success in any kind of Business and LinkedIn offers great business opportunities, resources, customers and employees from 200 countries. Here are some of the best ways to grow your business through LinkedIn:
1. Manage Your LinkedIn Profile
Generally, People says- “First Impression is the Last Impression”. It is better to manage your profile smartly and make it eye catchy for professionals.
Create a new profile for your company on LinkedIn and add information related to your website, description about your company, employees details, etc. You can check your company profile or add your company, by visiting http://www.linkedin.com/companies
If you are owner of small company then start a new LinkedIn account and fill your details regarding your company. Provide details about your company’s services and products in Summary section list; Use specific keywords for your company’s services and products in Specialties section.
2. Promote Your LinkedIn Profile
Promote your LinkedIn profile by posting it on your business cards as well as by putting link of your LinkedIn profile to your email signature, even on your blog (Website).
3. Grow Your Network
You should focus to grow your network; LinkedIn allows you to import contacts from Gmail, Outlook, Yahoo Mail, and other email clients so import your contacts from your email account and invite them to join you on LinkedIn.
As LinkedIn is fully oriented to make professional network so you should make your email id visible to others or you can make it more specific by giving details of your recent projects. Be flexible on LinkedIn and accept everyone requests who wants to connect with you. Update your status regularly and be active on LinkedIn, be sure that your status should be related to your business. Don’t post any personal status. Conversation reduces Communication Gap so start chatting with your connection to grow your network.
4. Join Groups
LinkedIn allows maximum 50 groups to join. Join groups which are relevant to your business. Play active role in groups- Participate in discussion, Share informative knowledge, Help people in the group and do something which should be in favor of the group.
5. Make Group
You can also make your own group so that other people could show their interest to join your group. You can also get lots of benefits, if your group is active and helping others regarding their business.
Here are few tips to make your LinkedIn group more useful to grow your business:
i) Describe your group by adding keywords to increase its search rankings in LinkedIn groups Search.
ii) Group title should be keywords rich.
iii) Add your Website (Blog) link to the group to drive traffic to your Website (Blog).
iv) Add your Website (Blog) RSS feed so that every member can get new article on their homepage.
v) Add those persons who are qualified lead in your industry.
6. Use LinkedIn Tools
LinkedIn provides various tools to grow your business:
i) LinkedIn Ads: LinkedIn Ads could be useful tool to grow your business efficiently, just try it once. You’ll get recommendation from more than 130 million users.
ii) LinkedIn Events: Firstly create your events then add your events to LinkedIn’s events, it’ll help you to grow your business in short span of time. Events can also be search by providing some keywords.
iii) LinkedIn Slideshare app: LinkedIn slideshare app offers you to upload your slides that show your presentation, which helps you to show off your skills on your LinkedIn profile.
7. Answer Questions via Your Website (Blog)
LinkedIn offers Question-Answer forum for all the members. Wisely Give Answer to the question in the forum; you can give link to your website (blog) for further information, which really helps to grow your business in effective manner.
8. Use LinkedIn Social Share Button
Use LinkedIn in social share button to your Website (Blog) so that visitors can easily share your stuff to their connection. It’ll help you to get more traffic to your Website (Blog).
9. Respect others and Tweet about them
Don’t talk always about your business; Tweet others thought and let them feels that you respect their views, so that they can think you are human. It’ll help you to build good relationship in your industry.
10. Customer is GOD
If your living is fully depends on customers then create another account for your customer so that they can tweet and discuss about your products or services directly. It’ll make healthy interaction among your customers with some values.