Today, thinking level has been changed and Marketers want to use all the available resource to reach top of the business, Facebook is one of the best choice for passionate online marketers where they can engage their customers easily.
Facebook is the world’s biggest online market where more than 400 million customers as Users co-exist together for Entertainment, Sharing, Tagging, Marketing, Knowledge, Discussion and Many more. Every day we get new & innovative changes in Facebook which is really great experience for its users.
Facebook provides you lots of free services to make your business healthy like Facebook Developers where you can develop your own FB applications, FB like widget, FB share widget and more, you can also make your Business fan page to get extra shots on your business; this fan page can be seen by Non-Facebook users also. Facebook is the great place where you can get recommendations, Promotion and Engagement with Users. You can also get connected with biggies in your industry. Let’s take a look on Facebook as Webmaster cum Online Marketer:
Owner- Mark Zukerberg
Google Page Rank- 9
Alexa Traffic Rank- 2
Users- More than 400 million
Reputation- Largest Social Networking Site
Extras- Share market, Ads for Awareness, Insights for Pages
So that was the brief description of Facebook as online marketer, let’s discuss 11 diamond points to grow your business through Facebook:
Profile!!! Really matters. Every Facebook users once visit profile to another user before connecting with them so our profile should be professionally managed.
In our Profile, Cover Photo comes at first so don’t put any personal Photo as your cover photo. Your cover photo should act like your visiting card so it reflects directly to your profession; then your Profile info come so fill your profile information correctly and smartly. Don’t forget to mention your work experience with year. In simple sentence, your profile should reflect your brand.
2. Profile Picture
Your profile picture must be clearly visible because Firstly people see your picture before your profile info so you should look professional in your picture.
3. Privacy Settings
Change your Profile Privacy setting to “Only Me” or for family only. Don’t share your personal contacts publically; only make visible your work information. Hide your Family contacts.
4. Friend List
Don’t make your friend list visible to everyone, Make lists for your business contacts, Family and friend contacts. Simply, don’t mix your Personal and Business contact.
5. Wall Post and Photo Tagging
Do you want your Birthday Bump picture should be visible to your Business contacts? You might say No, so stop tagging pictures; in case your friends tagged you then make it visible to your friend’s circle only, don’t mix it with professional contacts.
You should also change your wall post privacy settings; in general you get many wall posts on your wall that affects your image in front of professionals so keep it in Privacy.
Use ‘@’ before Name of the person in comment so that they can know, you are directly responding to particular person. Also your personal comment on your friend’s post should not be visible to your professional contacts.
7. Business Fan Page
After applying all the above settings, now make fan page of your business and treat same as your personal profile. Put your business logo as cover photo and primary picture of your fan page. Write About your Brand in details, don’t forget to mention your Mission, Vision and your main Goal. Fill your business contacts, with business email id and your website address.
8. Facebook Insight
Facebook Insight for page really helps you to grow your Social Media Marketing. It gives performance report through your Facebook fan page. Through Facebook insight you can grow your fans and also help you to interact more with your fans.
Facebook Insight gives following information:
- People Talking About This
9. Facebook Groups
Join various groups on Facebook as per your industry and interact with users in the group so that you can make your own existence there and make people to follow you. Discuss in groups about your brand and other your brands too. Discuss common strategy with people in the group. Try to give answer of the question. But one thing you should keep in mind, if people don’t allow spam work then don’t do that otherwise Group admins can ban you permanently.
10. Ads for Awareness
It is the best tool to promote your business by creating knowledge based campaign on Facebook. An ad for Awareness does not allow you to sell your products but it’ll help you to drive more visitors (Customers) to your fan page. You’ll be charged by Facebook for getting benefits from Ads for Awareness program. It also helps you to build targeted audience.
You should share some extra knowledge to your Facebook fan page, something different from your website (Blog) like Videos, Images, Articles from online Magazine, Freebies, Answers to their questions and something which give benefits to your customers, Also conduct some events on Facebook and make your Website address as Venue.
Hope!!! You liked above points, if I missed something then please let me know through comment, I would be glad to hear from you.