You want to purchase some Potatoes from Market; what will you ask to Shopkeeper? Will you ask him to purchase two Potatoes or one bag Potatoes or else? In this way, it’ll create complexity for shopkeeper to give you Potatoes. To overcome this complexity; we take help of Scales to measure amount of Potatoes to purchase or sell and we use Kilo Gram or Gram or any other unit of measurement to fix price of any item as per its values.
Analogous to Shopkeeper and Customer story, Our Website’s value is measured according to its Alexa Ranking and it works on Traffic to our website or some other Algorithm. In above Story, you have observed that Measuring Scales works as mediator that tells about value of Potatoes to Shopkeeper and Customer. In Same manner, there is some toolbar that shows your Alexa Ranking to you and to your visitors.
Let’s discuss about Alexa.com then we’ll discuss on 11 Practical Ways.
Alexa.com is a subsidiary of Amazon.com that measures traffic to any website as ranking system along with visiting frequency to various websites. Simply, it is a Web Information Company that gives all information about any website.
Working of Alexa Ranking
As you have seen in above story of Shopkeeper and Customer, Measuring Scale works as mediator that determines value of Potatoes and Customer Pays according to that.
Here Alexa Toolbar acts as Measuring Scale that not only displays ranking of your website but also it send data to the central server thus Alexa Ranking only works when Central server receives data from its toolbar so it only works where Internet Browser contains Alexa Toobar. Data contains Visitor IP address and visiting page. So we conclude that Alexa ranking is based on two parameters Reach and Page Views and shows ranking by calculating geometric mean of Reach and Page Views. Mathematically, it is written as follows:
Alexa Ranking = √Reach * Page Views
That is Alexa Ranking is equal to square root of multiplication of Reach and Page Views in three months.
Here is 11 Practical Ways to Improve Alexa Rank; Read every point carefully and work on each point then surely you’ll get your website’s alexa rank under 100K within 2 or 3 months:
1.Download Alexa Toolbar
2.Add Alexa Widget on Your Blog
Some non-techy people does not know about alexa toolbar so they don’t install alexa toolbar on their computer so you should place alexa widget to your website so that it can send page views to its central server. You can make your website’s alexa widget by clicking here.
3.Write Quality Content
I have already discussed on this as your content is your lifeline. If you write quality content then your visitor will come back to your site and it’ll help you to establish your site as a big brand.
Share your article to all social networking sites as well as submit it to all Social Bookmarking sites. You can get good traffic from here.
5.Search Engine Optimization (SEO)
It is the key to online business; you can’t stay without it so optimize your website by using some Alexa Keywords.
6.Don’t Forget Your Family & Friends
Again I am saying don’t forget them they are your own. Encourage them to install your toolbar and visit your site at least once a day.
7.Make Your Website for Webmasters
Design your website for webmasters and write content for them because Webmasters install Alexa Toolbar on their computer so it is easier to track your website.
8.Blog Post Frequency
It differs from blogger to blogger but you should update your blog at same time every day that Frequency would be Periodic as we know in Physics, Periodic Frequency is more sustained.
If your blog is at initial stage then you can update your blog twice or thrice a day to get good Alexa ranking easily.
9.Write Review about Alexa.com
You’ll find on Alexa.com that there is option to write review about any website and only registered user can write review so write a review about Alexa.com,
Write some good review as everyone likes own Praise. :p
Leave Comment on every blog under your niche, you notice Alexa.com also shows your site’s linking and Site’s linking comes by commenting on others blog. Give quality comment that will help you to increase your reputation.
11.Blog Platform Matters
It is more practical thing I have noticed yet. If you are Blogging on WorPress platform then you can get good Alexa Rank in short Spam of time than any other blogging platform.
Alexa Ranking helps you to measure Audience for your website that will help you to get advertisement and get success in online marketing easily. It shows real marketing potential among top online marketers.
Hope!!! You liked my points, if I am missing something then you can add one as comment below.