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7 Best Strategies for Mobile Marketing

When you saw the title Mobile Marketing in your first sight then what hits in your mind?..Okay, is it marketing by moving here and there like a sales man or something like doing marketing through telecommunication?

If you thought- it is something like marketing through telecommunication then you are going in correct way. :) Here we will discuss about marketing through telecommunication but before proceeding to the topic we’ll know some facts about Mobile phones and its users globally; I mean- few surveys regarding Mobile Marketing.

About 5.6 billion mobile phones users around the world; China, India & USA stands on first, second and third position respectively so through this calculation you find that there are as much people uses mobile phones than their toothbrush. Mobile Marketing is defined as “Promotion of goods & services through wireless medium according to demand and location of users.” We can do Mobile Marketing through SMS, MMS, Bluetooth, Infrared and Proximity Sensors; among these methods Infrared is very old so we can ignore it! One more thing, Mobile Marketing will help you to grow your local business rapidly so take benefits from it. :)

We use Mobile Phones in various ways like for Phone Banking, Shopping, Fun, SMS, Sharing Views, online public voting, to take participation in contests and we do all our general work like video shooting, photo shooting, video watching, song listening, to manage our to do list and everything which you expect that comes in a single packet called mobile phones; According to these utilization 50 % users do shopping from their mobile phones. To know more about survey regarding mobile phones click here.

 Here are 7 Best Strategies for Mobile Marketing; Read every point thoroughly that’d be helpful for you to promote your goods & services through Mobile Marketing:

 1.Know your customers

Before taking any steps, you must know your customers- it will help you to succeed soon and to earn more in less span of time. Now there is problem that how will you know your customers; don’t be frustrated- Answer the following questions that will help you to know your customers. :)

  • Are they tech addicted who is interested to carry latest smartphones?
  • Which platform they use in their smartphone like Android and iOS?
  • Do your customers know about QR or 2D codes?
  • Do they use internet in their smartphone?
  • Do they generally reply to customer care’s messages?
  • Do they download applications?

 2.Optimize your site for Mobile

Google Says, 57% customers rejects poorly designed sites so that it can create problem in your Mobile marketing. It is better to optimize your site for mobile so that your customer can easily access your site and can order for your goods or services in convenient manner. We should know mobile phones are the easiest way to connect with your customers at any time.

Recommended: 10 Effective Ways to Make Money through Internet Marketing

 3.Display nearby locations

In general, People searches for their nearby locations to get your services soon and easily so highlight nearby location. Just make some fun in this point, Provide social sharing button to share on Facebook and other social networking sites of their places of check in. It’ll give them interest to share with friends.

 4.Promotion through text messages and multimedia messages

Survey Says, in this year, 34% business grown by sending text messages to the customers; I think- it is good among all types of marketing tactics.

Mostly mobile phone users read text messages and maximum shows their interest in promotional offers so your messages should be well designed and effective. Use short numbers and some specified keywords as sender and don’t send messages at odd times.

 5.Develop Mobile apps for marketing

Day by day, there are number of mobile applications are introducing because number of mobile phone users are also increasing; so it is better to develop your own mobile application that full fills customer needs and put your product advertisement there to gain more.

Must Read7 Killer Strategies to Make Money through Email Marketing

 6.Don’t forget mobile advertisement

Put your advertisement regarding your good or services on all mobile enabled magazines, blogs, newspaper, social networking, etc. It will help your business to grow far better because these sites can be accessed by simple Java enabled Mobile phones so that common people can see your ads.

 7.Ask for Feedback

If you are serving your services to your customers then it should be your duty to ask for feedback that your customers are satisfied with your services or not and also it will help you to grow by listening your customers.

 Hope!!! You liked these 7 worthy points. If still I am missing some points then you can share it as comment below.

 Happy Reading :)

 

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Avinash Mishra (have 129 posts in total)
Hi, I am Avinash Mishra, Owner of the most popular blog MakeMeNoise . I am Dreamer, Traveler, Thinker, Team Leader and Researcher. I write on Blogging Tips, SEO, Internet Marketing Tips, Gadgets & Technology, Social Media Tips. Mostly i utilize my time on Making Documentary Film, Painting, Social Work, Playing Indoor & Outdoor games & Net Surfing. You can connect with me on Twitter, Facebook, Google+

8 Awesome Comments

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  • Hi Avinash,
    All points seems easy but the point “Create your own application” make me confused.
    Can you mention the criteria/tutorial how to make your own apps for mobiles?
    BTW the post is full of info and tips.
    Keep up the work mate! ;)

    • Glad to hear from you Ashwani. To create mobile application- you must know some programming or languages so you need to work on technical part.

      Thanks for leaving comment here, Stay tuned soon you will get tutorial to develop mobile phone applications. :)

  • Good post avinash, keep working hard!
    Gautham A S recently posted..Windows 8 Phone OS – 8 Amazing Features ReviewMy Profile

  • vikrant thakur

    Once again a good post, informative post. Keep it up.

    • Thanks Vikrant for leaving comment.

      Please visit again. :)

  • Nice tips Avinash , nice new design , front page needs some over look but it is still good.
    Post is as usual a good one.
    Ahmad Awais recently posted..[Giveaway # 3] 10 Internet Download Manager FREE Licenses Worth $300My Profile

    • Thanks Ahmad for leaving comment here. I am just doing experiment on this site about its look, soon you’ll makemenoise in new avatar.

      Please Visit Again :)

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