When you saw the title Mobile Marketing in your first sight then what hits in your mind?..Okay, is it marketing by moving here and there like a sales man or something like doing marketing through telecommunication?
If you thought- it is something like marketing through telecommunication then you are going in correct way. Here we will discuss about marketing through telecommunication but before proceeding to the topic we’ll know some facts about Mobile phones and its users globally; I mean- few surveys regarding Mobile Marketing.
About 5.6 billion mobile phones users around the world; China, India & USA stands on first, second and third position respectively so through this calculation you find that there are as much people uses mobile phones than their toothbrush. Mobile Marketing is defined as “Promotion of goods & services through wireless medium according to demand and location of users.” We can do Mobile Marketing through SMS, MMS, Bluetooth, Infrared and Proximity Sensors; among these methods Infrared is very old so we can ignore it! One more thing, Mobile Marketing will help you to grow your local business rapidly so take benefits from it.
We use Mobile Phones in various ways like for Phone Banking, Shopping, Fun, SMS, Sharing Views, online public voting, to take participation in contests and we do all our general work like video shooting, photo shooting, video watching, song listening, to manage our to do list and everything which you expect that comes in a single packet called mobile phones; According to these utilization 50 % users do shopping from their mobile phones. To know more about survey regarding mobile phones click here.
Here are 7 Best Strategies for Mobile Marketing; Read every point thoroughly that’d be helpful for you to promote your goods & services through Mobile Marketing:
1.Know your customers
Before taking any steps, you must know your customers- it will help you to succeed soon and to earn more in less span of time. Now there is problem that how will you know your customers; don’t be frustrated- Answer the following questions that will help you to know your customers.
- Are they tech addicted who is interested to carry latest smartphones?
- Which platform they use in their smartphone like Android and iOS?
- Do your customers know about QR or 2D codes?
- Do they use internet in their smartphone?
- Do they generally reply to customer care’s messages?
- Do they download applications?
2.Optimize your site for Mobile
Google Says, 57% customers rejects poorly designed sites so that it can create problem in your Mobile marketing. It is better to optimize your site for mobile so that your customer can easily access your site and can order for your goods or services in convenient manner. We should know mobile phones are the easiest way to connect with your customers at any time.
3.Display nearby locations
In general, People searches for their nearby locations to get your services soon and easily so highlight nearby location. Just make some fun in this point, Provide social sharing button to share on Facebook and other social networking sites of their places of check in. It’ll give them interest to share with friends.
4.Promotion through text messages and multimedia messages
Survey Says, in this year, 34% business grown by sending text messages to the customers; I think- it is good among all types of marketing tactics.
Mostly mobile phone users read text messages and maximum shows their interest in promotional offers so your messages should be well designed and effective. Use short numbers and some specified keywords as sender and don’t send messages at odd times.
5.Develop Mobile apps for marketing
Day by day, there are number of mobile applications are introducing because number of mobile phone users are also increasing; so it is better to develop your own mobile application that full fills customer needs and put your product advertisement there to gain more.
6.Don’t forget mobile advertisement
Put your advertisement regarding your good or services on all mobile enabled magazines, blogs, newspaper, social networking, etc. It will help your business to grow far better because these sites can be accessed by simple Java enabled Mobile phones so that common people can see your ads.
7.Ask for Feedback
If you are serving your services to your customers then it should be your duty to ask for feedback that your customers are satisfied with your services or not and also it will help you to grow by listening your customers.
Hope!!! You liked these 7 worthy points. If still I am missing some points then you can share it as comment below.