Today 80% Population of the World uses Internet and you can imagine Internet is spreading day by day virally and most of the Internet users have their email account and they use this email account for various purposes on Internet like Social Networking, Online Purchasing of Products, and Email sending like that.
According to DMA Interactive, 54 % small business gets benefit from email marketing and they drive more customers and visitors as well to their website. Email marketing is the strongest tools to expand your online business. Before talking about strategies of Email marketing, let’s have a look on its benefits and few surveys.
In the US, 147 million people use email every day and 91% users are between 18 years to 64 years. Growth of Email is increasing day by day. According to Jupiter research forecasts spending on email marketing will increase from $1.2 (2007) to $2.1 till this year. Online Marketing including Email Marketing is the easiest way to make money online but it totally depends on number of visitors visiting to your site.
Through Email marketing you offer social sharing button like Facebook, tweeter, LinkedIn so it is very easier to share your message globally. You can get more about your marketing tactic by sending surveys to your customers through Email.
Here are 7 Killer Strategies to Make Money through Email Marketing, Let’s discuss one by one to clear more about Email Marketing:
1.Define Your Objective
Objective of Email Marketing for your organization should be clear, it will help you to ripe more and to achieve you goal soon and also it will also help you to reach your customers effectively.
Answer the following questions and define your objective for Email Marketing.
- Do you want more sales?
- Do you want to educate your audience?
- Do you want more pointers?
- Do you want to give them offer?
- Do you want to enhance your brand reputation?
- Do you want traffic to your website?
- Do you want to promote your services or products?
Manage list means strategies to make a list of emails to send them your service details or it will help you to start your compaign. Allow your customers to subscribe by giving subcription link on every page of your website. You should also ask for subcription during checkout and also ask for sigining up for your news letter.
3.Be King of Content
Mostly people unsubscribe from your email due to repeatitive content and they think as junk or spam, simply we can say due to boring content, So put some WOW in your content by giving some offers and by giving some free services as well. You can give them eBook, Audio Book, Coupon Codes, Webinars as free offers. Also your subject of Email should be catchy that attracts your customer effectively.
4.Avoid Frequent Email Sending
Yes, You should avoid frequent Email sending that make negative impact about your organization or services or product so send Email on gap which means give them option as Weekly or Monthly or Daily. It will change thinking about your services or product.
5.Optimize your Email
You should optimize your Email before sending Email to your customer as many customers check their email on mobile or many check their email on personal computer so you should design your email for both users.
Don’t uses large block text and bulky images that takes time to open? Before designing your Email, put yourself as reader and then design. Your text should be proper; your html text should also be proper and check for all formatting also.
6.Email Marketing Strategies
Above five points are relevant plans or proper framework to get started with Email marketing but your strategies matters for Email Marketing. Your Strategies may include
- Your Goal
- Analyzing of current Email marketing as well as Internet Marketing plan
- Researching of Email Marketing plan of your competitor
- Recent Email Marketing plan
7.Mission and Vision
Your Mission and Vision should be clear about your Email Marketing plan. Your Vision may change after achieving your short term goal in Email Marketing but your Mission should be high.
You can make improvement in your mission and vision by checking stats of your Email Subscriber or Un-subscriber. You should keep your eyes on every happening in your business. You can use online marketing analytics, metrics and other tools to check your campaign. This process is very necessary to do because many small business owners neglect it and that is the main reason of failure.
Hope!!! You liked it. If you have more information about Email Marketing or other Online Marketing which is better than Email Marketing then please share with us as Comment.